The Sixth year in a row (since it’s beginning!) I’ve designed the look for the annual Tweed Ride Victoria. Tweed Ride Victoria is a fundraiser benefitting Bikes for Humanity. It’s a good time, I’m glad to be part of it, and I love the creative freedom of the occasional pro-bono project.

This year, the ride begins at the Legislature lawn, winds it’s way through downtown, and ends in Beacon Hill Park with a picnic. For the art, I ran with the idea of ducks and peacocks in their finest tweed clothes. I love them, they’re so adorable and ready to ride.

Tweed Ride Victoria Design and branding - the freshly carved linocut blocks

Tweed Ride Victoria Design and branding – the freshly carved linocut blocks

Tweed Ride Victoria Design and branding - the scanned block print

Tweed Ride Victoria Design and branding – the scanned block print

Tweed Ride Victoria Design and branding

Tweed Ride Victoria Design and branding