What a fun company to work with! Double Trouble Brewing has three core brands in the market, with alternating seasonals throughout the year. I designed their core brand, as well as cans for Hops and Robbers, Prison Break, Fire in the Rye, and their first seasonal to hit stores; French Press Vanilla Stout. I’ve also taken on design of all their supporting materials; coasters, tshirts, vehicles, press kits, sell sheets, tent cards, posters, website, and more.
Nathan and Claude, co-founders, were after branding that could be carried through their flagship brands (Hops and Robbers IPA, Prison Break Pilsner, and Fire in the Rye Roasted Rye Pale Ale), but expanded upon in their seasonal program.
In developing the branding, I iconized Nathan and Claude into these two little silhouetted characters, cat burglars, that would appear on each subsequent brand in different ways. They represent Nathan and Claude, but also, in their silhouetted facelessness, they represent any one person who wants more craft beer available in the market and is willing to do whatever it takes to get it.
Claude and Nathan’s personalities shine through in the various ways they overcome their obstacles; robbing hops for Hops and Robbers, escaping prison’s confines to make Prison Break Pilsner, and rescuing rye on Fire in the Rye. Double Trouble Brewing Co. goes forth with a simple, bright design and subtle elements of art deco in the city scape, delicate hop bines and simple silhouetted robbers. Each beer is colour blocked for easy store shelf recognition; hop green for Hops and Robbers, royal blue for Prison Break, and yellow/red for Fire in the Rye. They have great shelf presence and the future looks fun with seasonals in the works. Spoiler; the seasonals each have either Nathan or Claude interacting with their alter ego, a robber, as a ‘devil on my shoulder’ concept.