What a pleasure it has been to work with the Tofino Food and Wine Festival Founder, Kira Rogers, to design the Tofino Food and Wine Festival’s 2011 look. The poster design is a vector illustration showing food source, food connectedness, and the abundance we can all enjoy. The poster imagery is playful and simple, but tangled with a strong ‘tofino flavour’ in the repetitive ocean, beach and seafood icons.

Visit the site http://tofinofoodandwinefestival.com/ for a more in depth look at the festival itself as well as how the poster imagery makes it’s way into the festival’s branding.