From a previous blog entry on the brand refresh process: “Open Sky Counselling offers a fresh take on counselling in Victoria BC. They asked Margaret Hanson Design Co. to freshen up their existing imagery and visual identity. It had already been established that the ‘bird in flight’ symbolism was appropriate; agreeing that the use of said imagery could be condensed for the sake of effective branding. We set out developing a logo that could also be taken apart to use in a variety to applications.”

Here, the logo is expanded onto a postcard. The imagery is dissected and moved around to suit the given dimensions and content of the postcard, all the while maintaining a strong and consistent brand presence.

‘Real Life, Real Freedom’, carries truth through Open Sky’s Counselling and also through great adaptable design.

Tags: advertising, alert, announcement, bc, branding, counselling, design, designs, graphic design, illustration, independent, logo, logo design, margaret, postcard, print, print design, production, redesign, victoria