Last summer I was drawn in by Mitchell’s Soup Co.’s products. I loved them so much I opened a dialogue with the owner, Jamie about his branding and how it could be improved. Meeting at a coffee shop in Sidney, we had an invigorating discussion about branding, marketing, approach and business. This led to a number of visual identity concepts (which can be viewed here, on my blog)

On the same page about their identity, and armed with a selection of logo file formats, Mitchell’s Soup Co. set out to apply the logo to their own previously set up and loved packaging.

Pleased to present the budding Mitchell’s soup Co.’s soup empire! Check the booth out at the Sidney Market, and the Duncan Market weekly.

Tags: 2010, advertising, alert, announcement, art, branding, British Columbia, business card, Cowichan, design, designs, graphic, graphic design, identity, logo, logo concepts, logo design, margaret, mitchell, Mitchell's Soup Co., print, print design, production, redesign, soup, Valley, victoria, wholesome