Comments on: So, what is Branding anyway?

By: margaret

margaret — Fri, 19 Jun 2009 19:41:50 +0000

Thanks you two, I think the word logo is appropriate so long as people understand it’s a part of their branding not the whole thing. The term ‘Visual Identity’ makes sense to me and to design types, but I think it’s confusing to the general public.

By: angelsea

angelsea — Fri, 19 Jun 2009 17:21:38 +0000

Agreed – great post! What are your thoughts on using ‘logo’ vs. ‘identity’?

By: Shaman250

Shaman250 — Fri, 19 Jun 2009 05:46:19 +0000

WOW Love this post!!! the part that really got me was “You have control over your logo. Your ‘brand’, however, resides outside of your control in the hands of the public. Like a reputation, the most you can hope to do is influence.”

Very well said.

Much Love,
Shaman250