This ‘club for the least cool of the uncool scooter enthusiasts’ needed a visual identity. Working together, the consensus was that everyone identifies with the geeky hyperactive uncool child who under the surface wants to be part of ‘the cool club’. The kind of child-icon who by default does things his own ridiculous way, and gains attention for it. This child is not a follower. Counter media, counter mainstream, counter cultural, he basks in the geeky attention.
Scooter Lozers, a club for all those who love their scooters for their individuality, not a straight-outta-the-box shiny Vespa.
Now recruiting! the cards were designed with holes drilled for elastic bands to go around handle bars. If scooter lozers sees a worthy vehicle on the street, it will likely leave a card behind. Don’t despair if you don’t get one! there’s a facebook group to organize the monthly rides. Search for Scooter Lozers.
Geeks en mass!