Driftwood Brewery hired a photographer to shoot bottles of their three flagship beers for their delivery vehicle wrap. It’s turned out really well! Each beer is shot in bottle (some good-looking labels) and in the etched-with-logo glass style that best suits it’s unique characteristics. Sunset elements of the corporate logo are extracted and displayed with the bottle and glass arrangements. The truck is a cohesive branded vision with the beer’s colouring an analogous match to the corporate colours. Farmhand is displayed on the driver’s side, while Driftwood ale and WhiteBark wheat ale is on the passenger side.

When the truck pulled up, Jason jumped out and said ‘not many artists get to have their work on a 300 square foot billboard driving around town’. True, and I couldn’t be more proud.

Tags: 300, advertising, feet, sq